Care Guide

Did your suede get wet? Here’s how to avoid damage

Wet suede shoes with care products

Rescue steps

  1. Blot, don’t rub: use a microfiber towel to lift water without pushing it into the nap.
  2. Pack with shoe trees + paper: cedar trees shape; paper pulls moisture from deeper layers.
  3. Air dry only: room temperature, indirect light; never heater or sun to avoid stiffness.
  4. Raise the nap: once dry, brush with a suede brush (soft brass/crepe) in one direction.
  5. Re-protect: apply a water-repellent spray (silicone-free if possible) from 20 cm away.

Prevention playbook

  • Spray protectant before first wear and every 8–10 outings in rainy seasons.
  • Rotate pairs—give suede 24h to release moisture after each wear.
  • Avoid salt: rinse splash marks quickly with a barely damp cloth, then dry and brush.
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